Eat Your Heart Out & The PRETOX Potion

Maiden, 188 Shoreditch High Street

October 28, 2010

The World’s first 18+ cake & potion pop-up shop, where 666 terrifying Halloween creations from the UK’s best creators of cake, potions and confectionery were on sale. Despite being positively gruesome, the cakes contained some of our PRETOX potions’ 17 beneficial vitamins & herbs, specifically chosen to help offset the bad things in life. This unique event encouraged artists, bakers & potion-makers to work together to create an amazing culinary experience; providing a platform from which people could explore the darkest corners of their mind, bringing their most disturbing visions to life in delicious edible forms for Halloween.